2022-05-14 21:58:12 By : Ms. Chaya Peng

To commemorate Black History Month, which kicks off today and runs through February, Apple has introduced a special edition Apple Watch band. It’s called Black Unity, and it’s a braided Solo Loop style band made from polyester that allows you to slip the watch on and off your wrist with ease.

The lug that connects the band to the Apple Watch features a special engraving of Apple’s “Black Unity” logo, and the band itself is dotted with Afrocentric colors. It’s compatible with the latest Apple Watch models, and you’ll get a matching Unity Lights watch face. Both the band and watch face are inspired by Afrofuturism.

In conjunction with the sale of this $99 watch band—which you can buy today in 41 millimeter and 45 millimeter sizes to accommodate the latest Apple Watch models—Apple is supporting multiple organizations that are focused on advancing inclusion in science and technology for communities of color through its Radical Equity and Justice Initiative. You’ll be able to customize your order with the exact size watch band you need for your particular model and wrist size, and Apple includes a sizing guide in case you’re unfamiliar.

If you’re looking to purchase the Apple Watch Series 7 with the limited edition watchband, this too is available beginning February 1, with a starting price of $749 for the Graphite Stainless Steel (GPS-only model with a 41 millimeter casing size).

Meanwhile, Apple is infusing content across all of its services with a special focus on black content creators and artists, experts and activists. You’ll find specialty content in Apple Music, Apple Fitness+, Apple Podcasts, the App Store, Apple Books, Apple Maps, Apple News and Apple TV, and the programming persists through the end of February.

If you’re not a fan of the Solo Loop or simply want another style, Apple is still selling the sport band in its Black Unity color, which features a colorway similar to the new Solo Loop band, but with a more bold design in a sweat-proof custom silicone-based material for $40. This band also has a matching watch face available from the Watch app, but you can use either as you please.

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