Sep. 20—WILLIAMSBURG — Malari Hoskins, owner of Ever Aston, may have graduated from the University of the Cumberlands only a year ago, but she is determined to make her clothing boutique successful.
"I graduated from college last year and opened my first location in September of 2021. So now I have moved to a bigger location in London and we're opening our second location in Williamsburg," said Hoskins, who graduated from the university with a bachelors in communications and marketing and elementary education. "When I got approached about the building in Williamsburg I got really excited."
Ever Aston will carry clothing from XS to 2X. Hoskins said, "It's kinda hard because some brands don't really go over a 2X, but when I can, I'll order whatever size."
But if you are above a 2x, don't feel disheartened. The boutique may still have something for you to purchase such as cute headbands or other accessories all the way to planners.
The London location is known for custom Game Day Gear. Hoskins also will ship orders and shared that earlier she had been filling an order for Alabama and even in California.
"We actually just finished doing custom shirts for the Cumberlands dance and cheer team," Hoskins added. "We kind of have a little bit of everything for everyone. We do cute little dog toys and Lulu Lemon bags, and all kinds of things. We're excited about the Williamsburg location."
Hoskins is delighted about opening a second store — adding that Williamsburg and London will give customers a chance to choose where they would like to shop. She also shared that she has heard positive feedback from the community in Williamsburg about having another option for women's clothing.
"For me, it's bittersweet," said Hoskins when asked what it means to her to be able to open a Williamsburg location so close to the University of the Cumberlands on Main Street. "I went to college there for all four years. I loved the Cumberlands. I graduated in May 2021. It's kinda like going back home even though I live in London."
Hoskins feels that the new store on Main Street will be a great place for college-aged girls, and even adult professionals, to shop. She's already thinking ahead, such as if there is a game-day or university-themed event for ladies to shop. She would also eventually like to get men's clothing into her location. With her already-established London location, customers can even shop online to see what is available.
She hopes her Williamsburg location will become what the London location has become for the community.
"It'll just be a place for them (customers) to hang out and to be able to go and hang out and shop," Hoskins said. "That's kinda what happened with our London store. It's a hang out spot. People come and socialize and it's an experience."
The store is located right next to the Williamsburg Game Cafe and not too far from The Brick Oven. Hoskins hopes that will help her new location be successful.
And while there won't be a ribbon cutting this Tuesday, Hoskins still plans to have a grand opening on October 1 during UC Homecoming Week.
Ever Aston in Williamsburg is located at 217 Main Street in Williamsburg and will be opening at 11 a.m. Tuesday morning for its soft opening.
Rosa Woods - Pool/Getty ImagesNew accounts of alleged bullying behavior by Meghan Markle have been published in a bombshell extract of a new book by The London Times’ royal correspondent Valentine Low, the respected reporter who first reported that formal complaints had been made about Meghan by senior Buckingham Palace staff that she bullied employees.In the new extract from Low’s book, entitled Courtiers: the Hidden Power Behind the Crown, due to be published early next month in the U.K., Low
Ime Udoka is trending on Twitter, and it’s not because of the Boston Celtics.
Samantha MacIntyre was training for a marathon when she noticed a car that appeared to be following her. "It's just one of those things where you don't think it's going to happen to you until it happens to you," she said while pointing the camera at the car looming ahead. "I don't want to risk anything."View Entire Post ›
ABC’s Shark Tank went live Friday night for its Season 14 premiere, culminating in an offer unlike any other. For the first time ever, Mark Cuban, Barbara Corcoran, Lori Greiner, Robert Herjavec, Daymond John and Kevin O’Leary were joined by a studio audience as they were presented with unedited, unfiltered pitches from hopeful entrepreneurs — […]
Carmen Mandato/Getty Images While Simone Biles loves sharing pictures of her friends and beach vacations, she also enjoys posting photos of her beautiful fashion looks. Recently, the professional gymnast shared a pic of herself rocking a stunning ensemble—and her husband-to-be, Jonathan Owens, had a very flirty response. The 25-year-old athlete shared a picture of herself donning a form-fitting, colorful dress on Instagram. She rocked a slicked-back ponytail and a full-beat makeup look. Biles ac
It was a photo shoot for the history books.
Charles is following the same steps as Edward VIII's exile.
90 Day: The Single Life airs Monday at 8 p.m. ET on TLC
Addison Rae is super sculpted in a Instagram photos that show off her abs in a bra, underwear, and tights. She is a big fan of Pilates, yoga, and butt workouts.
Charlize Theron got candid about her experience over the past 25 years in Hollywood, while simultaneously balancing being a single mom to her two daughters.
Irina Shayk is not letting the trolls attack Emily Ratajkowski over her tastefully nude bathtub pic with her son. Here’s how Irina defended the fellow model on Instagram.
Bachelor Nation fans are in a frenzy after Peter Weber and Kelley Flanagan were spotted at a gala together in Florida on Sept. 22. See the reunion here.
Along with posting a joyful bikini snap, Gwyneth Paltrow spoke candidly about her thoughts on turning 50 next week in a post on her Goop blog
Prince William had a strong bond with his grandmother, who died on 8 September, and now he's shared the sweet moment that happened after her passing.
"I could see what they were saying with this complete indoctrination and denial of her own autonomy and rights," Cooke said of playing Alicent in the "Game of Thrones" prequel series.
The futuristic Dallas dwelling feels like stepping into an alternate reality.
King Charles may bar Archie and Lilibet from getting Prince/Princess titles depending on what's in Prince Harry's memoir.
Some George R.R. Martin fans will likely agree with the comparison.
When The Rings of Power (Prime Video) opened to its notoriously mixed reviews, it only seemed right to give it some time. As the zero and one-star notices flooded in like dwarves at a breakfast buffet, matched by an equal number of "stop bullying our wickle programme" five-star defences, reasonable critics didn’t rush to conclusions. Don’t judge a book by its cover, don’t judge The Most Expensive TV Show Ever by its first four hours.
The queen of country is releasing a new single called "Waking Up Dreaming" on September 23.