Albany NY, United States: Continence Care Market: Introduction

According to the report, the global continence care market was valued at US$ 14 Bn in 2020 and is projected to expand at a CAGR of 5.7% from 2021 to 2031. Continence care is a healthcare package provided to patients with bladder & bowel problems, and enables physicians to manage the patient's condition. Continence care enables an individual to manage and control incontinence, which keeps the bladder healthy. Various products are available to manage incontinence. Bladder incontinence and bowel incontinence are few major symptoms that require continence care.

Rise in prevalence of stress incontinence and urge urinary incontinence drives the global continence care market. Urinary incontinence is the most common condition prevailing across the globe. Increase in demand for minimally invasive surgery/devices to minimize surgical complications such as bladder injury and increase in demand for improved product outcomes and efficiency have led to development of innovative products and technologies to address the unmet needs of patients.

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Technological Advancements to Drive Continence Care Market

In March 2019, InControl Medical received the U.S. FDA clearance for its over-the-counter, non-implantable muscle stimulator ‘Attain’ for the treatment of stress, urge, mixed urinary incontinence, and bowel incontinence in women. ApexM and Attain are the only FDA-approved over-the-counter electrical stimulation devices for incontinence.

DFree is the first wearable device for incontinence that notifies the user the appropriate time to go to the bathroom. In December 2018, Triple W launched the first wearable device ‘DFree’ for incontinence in the U.S. The Dfree app has a feature to adjust the threshold timings to notify them when they want to be notified such as when their bladder is 70%, 80%, or 85% full. Hence, technologically advanced products are expected to boost the growth of the global continence care market during the forecast period.

Development and commercialization of minimally invasive or non-invasive electrical stimulation devices at reasonable prices is likely to fuel the growth of the global urinary continence care market over the next few years.

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Key Strategies Adopted by Prominent Players to Drive Continence Care Market

In February 2021, ABENA’s own premium products Abri-Flex and ABENA Pants received the Nordic Swan Ecolabel. The Nordic Swan Ecolabel is renowned for strict requirements for environment, health, and quality, and includes a thorough assessment of a product’s overall impact on the climate.

In July 2021, Drylock Technologies became the first carbon-neutral adult incontinence product manufacturer in the U.S. In 2021, Optimum Medical Limited extended its existing Ugo Leg Bag range to include a range of leg bags, which contain a pair of disposable gloves and apron in every pouch, and called them Ugo Pro Leg Bags.

In January 2020, Renew Medical completed the acquisition of Aquaflush Medical Limited, as part of its long-term strategic goal of becoming a global leader in bowel management. In September 2020, ABNEA launched Abri-Soft, which is a new range of soft and environment-friendly disposable under pads produced in France.

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Absorbents Segment to Lead Continence Care Market

In terms of product type, the global continence care market has been classified into urinary catheters, male bodyworn urinals, mechanical devices for women with urinary incontinence, urine drainage bags & accessories, absorbents, penile clamps, non-implantable electrical stimulation devices, and others. Absorbents are considered hygienic products and used as a significant component in wound dressing products. Easy availability of a range of reasonably priced products such as adult diapers and pads is projected to propel the demand for continence care products globally during the forecast period.

Urinary catheters was the second largest segment in terms of market share in 2020. The growth of the segment can be attributed to high adoption and increase in demand for urinary catheters, especially intermittent catheters, for home management of urinary incontinence. Moreover, rise in import of urinary catheters from countries in Europe is anticipated to augment the segment during the forecast period.

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North America to Dominate Continence Care Market

North America dominated the global continence care market in 2020, accounting for the largest share. Increase in geriatric population and large number of baby boomers suffering from incontinence are expected to propel the market in the region. According to the Urology Care Foundation of the U.S., about 33 million adults in the U.S. are affected by an overactive bladder, representing the symptoms of urge incontinence. The rise in prevalence of urinary incontinence in the U.S. drives the demand for continence care in the region.

Europe held the second largest market share in 2020. This can be attributed to higher prevalence of urinary incontinence in countries such as Germany, France, and the U.K. The presence of prominent manufacturers of urinary incontinence products can be attributed to the region’s second-largest share of the global continence care market.

The global continence care market is fragmented due to the presence of various small and large players in the market. Key players operating in the market are ABENA A/S, Atlantic Therapeutics, Attends Healthcare Products, Inc., B. Braun Melsungen AG, Beambridge Medical Ltd., Becton, Dickinson and Company, Boston Scientific Corporation, Coloplast A/S, ConvaTec Group plc, Drylock Technologies, Hollister Incorporated, InControl Medical LLC, Kimberly-Clark Corporation, Optimum Medical Limited, Pacey MedTech Ltd., Renew Medical, Inc., Uresta, Urocare Products, Inc., and Vesiflo, Inc.

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