The stock price of Blue Apron (APRN) increased by over 8% during intraday trading today. Investors are responding to Blue Apron expanding on convenient meal options beyond dinner that will be featured on its Add-ons menu, available to order now. The new Add-ons feature kid and adult-approved recipes, which is perfect for an after-school snack, packable lunch, a simple dinner, or somewhere in between.
Designed to be ready in 30 minutes or less, the new Add-ons are a quick and fun take on classic recipes that can be prepared ahead of time or on the spot. And they include simple dishes with an elevated twist, like a savory, pancetta grilled cheese sandwich with caramelized onion between sourdough bread. Additional options include French bread pizza, antipasto wraps and a delicious snack board.
The new Add-ons are part of Blue Apron’s offerings designed with convenience and ease in mind on the days when time and planning are limited. And other offerings include Ready to Cook recipes that require no knife work or chopping, Heat & Eat microwavable meals and Fast & Easy sheet pan and one-pot recipes.
Blue Apron’s offerings are available on a rotating basis through their website and mobile app, along with non-subscription options available on Blue Apron’s Market and Walmart.com. To learn more about Blue Apron’s Add-ons, visit cook.ba/add-ons.
“Expanding the variety of our menu options to meet the needs of families and on-the-go customers continues to be a category we are focused on, especially as summer winds down and back-to-school season approaches. Our customers look to Blue Apron to help solve for different meal occasions throughout the week. We continue to iterate on our offerings to create recipes that complement one another, but also fit into more non-traditional meal times.”
— Josh Friedman, Blue Apron’s Chief Product Officer
“As we move into fall, our culinary team wanted to offer customers a series of recipes that could be utilized and enjoyed in a variety of ways throughout the day. The new Add-ons function great as stand-alone meals, but they’re also customizable by adding, for example, an à-la-carte protein to our pesto pasta, allowing customers to create a meal that works for their taste buds and dietary preferences.”
— John Adler, Blue Apron’s Vice President of Culinary